Portfolio
Before & after: what a rebuild actually changes
As a new business, here's how I approach a redesign — real transformation concepts showing the difference between a dated site and one built to convert.
These are speculative redesign concepts based on fictional businesses, built to demonstrate process and range — not live client projects.
Trade & Local Service
Dan's Plumbing & Heating
A fictional local trade business, rebuilt to prioritize trust, speed, and one clear action: get a quote or make the call.
Before
After
The Problem
The fix
A sticky "call now" banner, trust badges up top, and a services grid that's scannable in seconds.
The goal
Every visitor should know within 5 seconds who this is, what they do, and how to get in touch.
Architecture & Design
Vale & Stone Architecture
A fictional chartered architecture practice, rebuilt with a sleek, gallery-style layout that lets the projects — not the website — do the talking.
Before
After
The Problem
A cramped, table-based layout with tiny thumbnails that does no justice to the actual quality of the work.
The fix
A dark, gallery-style grid with generous space around each project, letting the design speak for itself.
The goal
A studio this considered deserves a website that feels just as considered.
Want your site to look like the "after"?
Whatever your business looks like now, I can help you get to something faster, cleaner, and built to convert.